Six elements of the form of the hottest packaging

Six elements of form in packaging modeling design

form is to wipe all observable and touchable objects and decompose all forms. Product packaging should gradually change from the previous simple, protective and passive packaging situation into a branded, market-oriented and active packaging situation. The morphological limit that can be perceived by adults' naked eyes and feelings is the form element. Its basic elements are: point, line, surface, body, texture and color

(1) points

points in packaging modeling, different from points in geometry, refer to relatively small images on objects, such as trademarks, words, etc. on packaging containers. Points usually appear in the shape of a circle. They are simple, without edges and corners, and have no direction. They can also appear in triangle, diamond, square and other shapes. As long as they are relatively small to a certain extent,

individual points do not have character, but the combination of points is relatively active. For example, points arranged in a curve give people a feeling of fullness, enrichment, and movement, and points arranged in a straight line give people a feeling of firmness, rigor, stability, and quietness. In modeling design, points are often used to decorate, so as to achieve a vivid, lively, static and dynamic modeling effect. As shown in Figure 5-8, different arrangements of points reflect different feelings

(2) line

line is the track of point movement. Line plays the role of penetrating space in space, is an important factor in forming three-dimensional, and is the basis of all images. In packaging modeling, lines can be embodied as the intersection line of faces, the turning contour line of surfaces, and the dividing line. Different lines have different personalities. According to the overall shape of the line, the line can be divided into: straight line, curve, broken line, etc

① straight line. Also known as hard wire. It has the function of guiding the line of sight to extend far along the straight line, giving people a sense of strictness, hardness, lightness and strength. It is divided into horizontal line, vertical line and diagonal line. The horizontal line has a sense of stability, solemnity, tranquility and relaxation; The vertical line is straight, strong, solid, majestic and noble; The slash has a sense of movement, instability and liveliness

② curve. Also known as flexible cord. It has a soft, round, gentle, smooth and plump feeling. It is also divided into geometric curves, free curves, wavy lines, etc

③ broken line. It has the feeling of fluctuation, repetition, circulation, movement and sharpness, and the broken lines are rich in changes, which can get better artistic effects

(3) face

face is the track of line movement. It is the main element of three-dimensional structure. It includes plane and surface. ① Plane. It is flat, smooth, simple and stable. There are many kinds of them, and their feelings are different. The current problem lies in the safety rules. For example, square has a sense of generosity, integrity, simplicity and stability; The rectangle with the long side in the horizontal position has a sense of stability, and the rectangle with the long side in the vertical position has a sense of straightness, solemnity and loftiness; Parallelogram has a sense of motion; The positive trapezoid has a sense of stability, and the inverted trapezoid has a light target. The following are introduced: dynamic, oblique trapezoid has a sense of motion and force; Polygons have a sense of richness and change, and triangles have a sense of stimulation and impulse; The circle is perfect, plump, smooth and dynamic; Oval shape is soft, beautiful and changeable. ② Surface. It is soft, kind, round, full and dynamic. It is also divided into geometric surface and free-form surface. The former has a sense of tidiness and rationality; The latter gives people unrestrained, rich and dynamic. In modeling design, we should be good at combining rigorous geometric shapes with lively freeform shapes, learning from each other to achieve change and unity, as shown in Figure 5-9

(4) body

body can be surrounded by bread or formed by the movement of face. The thick volume has a sense of solemnity and firmness, while the thin volume has a sense of lightness and beauty. There are six representative shapes: cube, cuboid, sphere, cone, cylinder and square cone, which belong to two categories

① plane body. It is surrounded by a plane, with a clear outline, and has a sense of rigidity, firmness and lightness, such as cube, cuboid, square cone, etc

② curved body. It is surrounded by a surface or a surface and a plane, and the contour line is not clear. It has a soft, smooth, smooth and full feeling. Such as sphere, cylinder, cone, etc

(5) texture

texture refers to the tissue structure on the surface of an object, which gives people tactile texture and visual texture

① tactile texture. It can be felt by human touch, such as the convex and concave, thickness, soft and hard of the object surface, which can be obtained by carving, corrosion, splicing, pasting, cutting and other methods

② visual texture. Feel through human vision, such as wood grain, stone grain, leather texture, etc. They can be natural or artificial

in plane modeling, visual texture is mainly used. In three-dimensional modeling, we need to use both visual texture and tactile texture. Special attention should be paid to the texture of packaging containers. Good texture can make the packaging shape more elegant

(6) color

color will have a strong impact on people's psychology. Beautiful color will foil the appearance beauty of packaging modeling, while the packaging with poor color and beautiful shape is also difficult to attract consumers. Color interacts with shape, texture, etc. Therefore, the coordination of "shape" and "color" and the unity of "quality" and "color" should be achieved

source: feilang carton design

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